Marketing and Management

IMBC’s Business Administration – Marketing and Management program provides instruction for  the  student to gain both practical and theoretical knowledge of marketing and management procedures.

The student is instructed in using the computer as a word processor with the ability to create many types of  documents such  as  letters,  memos, and  reports. A course in spreadsheets teaches concepts and applications, entering common spreadsheet formulas, sorting data, and exporting spreadsheet files. Students take an introductory course in keyboarding allowing the student to achieve speed and accuracy for entering data into a system.  This course is designed to help the student attain a level of forty words per minute.

Fundamental accounting courses introduce the student to basic accounting principles. General and specialized marketing and management courses provide the student with a diverse background necessary to be successful in a marketing and management career.

General education electives such as American Government, College Communications and Critical Thinking, Reading and Writing strengthen the student’s ability to communicate effectively and to solve common business problems.

Marketing and management courses  are  taught  to prepare  the  student  to  be  a  specialized, yet  well- rounded employee.   The student studies major office software programs while using the Microsoft Windows operating system to  manipulate information, to  think analytically, and to use the computer as a productivity tool.

The student also receives instruction in the techniques of finding and retaining a job.   Topics include interviewing skills, human relations, resumé preparation, team building, professional appearance and behavior, workplace dynamics and ethics, and development of good work habits.

An internship enables the  student to  gain on-the-job experience in this area of concentration. The student assumes a wide variety of  duties and responsibilities which relate directly to this career choice.

Graduates may find entry level employment in management, managerial support such as  business planning and research, marketing and sales, food service and lodging, retail sales, insurance sales, customer service, public relations  and  various  other marketing and management positions.

* Microsoft Office Specialist (MOS) Exams are third party certifications offered through Certiport Testing Centers.  IMBC is an authorized Certiport Testing Center making certification testing convenient for students. Certification Exams are not required for employment; however, employers understand students passing voluntary, third party, certification exams validate their competencies, skills and abilities in the specialized field of study. IMBC believes students passing certification exams have a more competitive employment advantage for being hired over students with no certification. The cost of both professional exams are included in the training program.