Skip Navigation

What Does a Business Manager Do?

Business managers play a crucial role in the operations of the companies they serve. They’re responsible for supervising employees, keeping projects on track, and helping the company achieve both short-term and long-term goals. Many people enter this role after earning a business management degree, but academic qualifications are just one part of the equation when it comes to earning business management jobs. Good people skills and the ability to plan and manage resources effectively are key requirements for the job.

The Role of Business Managers

Business managers fulfill several roles within their organization:

  • Identifying growth opportunities. Conducting market research and studying competitors to find opportunities to grow revenue or market share.
  • Creating and implementing strategies. Analyzing key performance indicators and finding areas for improvement, then working with stakeholders to develop strategies to boost performance.
  • Overseeing day-to-day operations. Communicating with department heads, team leaders, and others to address day-to-day issues. Being flexible, resourceful and able to respond quickly to changing situations is an important management skill.
  • Conducting performance reviews. Overseeing staff and departments and providing feedback to help everyone perform at their best. Good communication skills help managers provide constructive feedback.

Some business managers specialize in an area such as marketing, sales or office administration. Others are generalists who manage the overall operations of the business. Regardless of their specific position, they’ll need to have a good breadth of skills, including financial management, leadership, time management and communication skills.

Depending on the size of the organization, a business manager may find themselves doing some hands-on administrative work, as well as a more managerial role. Having a sound knowledge of common IT tools and good organizational skills is invaluable for managers in smaller organizations, as this enables them to confidently tackle those tasks.

Do You Need a Business Management Degree to Work in a Management Role?

Earning a business management degree is a traditional pathway into the job. The IMBC Business Administration Marketing and Management Program offers an accelerated way into the role. This program takes 1.5 years to complete, and includes a condensed program of study, along with a practicum which gives learners the chance to practice their skills in a real-world setting while under experienced supervision. The course also offers the opportunity to earn a Microsoft Word certification, allowing you to add in-demand skills to your CV.

Start Your Business Management Career Today

Working as a business manager is rewarding and challenging. The job is varied and will test your skills and ingenuity every day. If you’d like to start working as a business manager, earning an associate’s degree is a good first step into the role. At IMBC, we have an outstanding job placement rate thanks to our strong relationships with employers, and the practical nature of our program.

Enroll on the IMBC Business Administration Marketing and Management Program today to boost your skillset and prepare yourself for a career in business management.