What does an entry-level marketer or manager do?

Marketers and managers are an important part of the business landscape for many types of organizations, helping them grow their businesses, create new opportunities, and improve processes. Entry-level marketers and managers perform a very wide set of tasks, ranging from creating and running campaigns to generate sales, running reports on financial performance, managing customer relationships, and much more.

What types of places does an entry-level marketer or manager work at?

Entry-level marketers and managers might work in one or more of the following types of organizations: small businesses; large organizations, such as retail stores and brands; healthcare and medical organizations; food service, lodging, and hospitality; retail sales; insurance sales; customer service; and public relations.

Do entry-level marketers and managers work with customers?

In most cases, as an entry-level marketer or manager, you will work directly with customers. Your customers might be individuals, families, professionals, other businesses and organizations, or a combination of these.

How long is the Business Administration – Marketing and Management Specialized Associate Degree (A.S.B.) program?

The business administration program is a specialized associate degree, and most students will typically complete the program in about a year and a half. However, your actual time will vary depending on your academic progress, success, the number of courses you take, and other factors.

What should I look for in a top school for Business Administration education?

Consider your options carefully by ensuring your school is accredited to make sure the program meets generally accepted academic standards. Look for a school that fits your schedule and work-life balance and can provide you the support you need such as tutoring and career services.

Is there a certification exam in the Business Administration Specialized Associate Degree (A.S.B.) program?

Yes, there is an optional certification in Microsoft Office.

Business Administration – Marketing and Management (A.S.B.)

Associate in Specialized Business (A.S.B.) Degree Online

If things like advertising, social media, and customer engagement seem intriguing, then marketing and management might be the right field for you. Do you enjoy commercials and consider yourself a natural leader? Then a business degree should be part of your career path.

Program Length: About 1.5 years¹
Format: Online
Course Length: 6 Weeks
Average Class Size: 25 or Less
Job Placement: 100%²

IMBC Student Stories

"The staff is amazing! From the very beginning, through the financial aid process, they made my decision to attend easy and painless. My experience at IMBC was phenomenal - educational, motivational, life-changing! "

Brandy Hollingworth, Business Administration (A.S.B.)

Marketers and managers are an important part of the business landscape for many types of organizations, helping them grow, create new sales opportunities, and improve operations. Entry-level marketers and managers perform a variety of tasks, ranging from helping with social media and assisting with campaigns for sales growth, to analyzing reports on financial performance, managing customer relationships, and more.

Students in this program will gain both practical and theoretical knowledge of marketing and management.

Fundamental business courses will introduce students to basic marketing principles such as advertising best practices and social media do’s and don’ts. General and specialized marketing and management courses will provide students with a diverse background necessary to be successful in entry-level marketing and management roles.

Employees in these fields typically work in an office using a computer and software.

Students will also learn to use Microsoft Word to create documents such as letters, memos, and reports.

A course in Microsoft Excel teaches concepts such as entering common spreadsheet formulas, sorting data and exporting files.

Since this is a specialized associate degree program, you will also take general courses, like psychology, public speaking, and more.

Toward the completion of your program, all students will participate in a practicum that lets you practice your new skills in a real business setting with professional supervision. You will also have the opportunity to take a Microsoft Word certification exam to demonstrate your knowledge of this application. IMBC covers the cost of the certification exam fee.

Does this sound like a great program for you? Contact IMBC using the form on this page to learn more about enrolling today.

Top questions about the Specialized Associate of Business Administration Degree (A.S.B.):

What does an entry-level marketer or manager do?
Marketers and managers are an important part of the business landscape for many types of organizations, helping them grow their businesses, create new opportunities, and improve processes. Entry-level marketers and managers perform a very wide set of tasks, ranging from creating and running campaigns to generate sales, running reports on financial performance, managing customer relationships, and much more.
What types of places does an entry-level marketer or manager work at?
Entry-level marketers and managers might work in one or more of the following types of organizations: small businesses; large organizations, such as retail stores and brands; healthcare and medical organizations; food service, lodging, and hospitality; retail sales; insurance sales; customer service; and public relations.
Do entry-level marketers and managers work with customers?
In most cases, as an entry-level marketer or manager, you will work directly with customers. Your customers might be individuals, families, professionals, other businesses and organizations, or a combination of these.
How long is the Business Administration – Marketing and Management Specialized Associate Degree (A.S.B.) program?
The business administration program is a specialized associate degree, and most students will typically complete the program in about a year and a half. However, your actual time will vary depending on your academic progress, success, the number of courses you take, and other factors.
What should I look for in a top school for Business Administration education?
Consider your options carefully by ensuring your school is accredited to make sure the program meets generally accepted academic standards. Look for a school that fits your schedule and work-life balance and can provide you the support you need such as tutoring and career services.
What is the internship for the Business Administration Specialized Associate Degree (A.S.B.) program?
Toward the completion of your program, all students will participate in a practicum that lets you practice your new skills in a real business setting with professional supervision.
Is there a certification exam in the Business Administration Specialized Associate Degree (A.S.B.) program?
Yes, there is an optional certification in Microsoft Office.

Graduates of this program are prepared to seek entry-level employment as an entry-level marketer or manager in the following types of organizations:

Small businesses
Large organizations, such as retail stores and brands
Healthcare and medical organizations
Food service, lodging, and hospitality
Retail sales
Insurance sales
Customer service
Public relations

Some internship and employer sites may require a criminal background check prior to attending the internship site or gaining employment. Please speak with your admissions representative prior to enrolling in this program if a background check presents an obstacle for you. Students may need to relocate to obtain gainful employment.

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This figure represents the typical length a program takes to complete. However, your actual program completion time may vary based upon your academic progress, course progression, and any breaks.
Reported ABHES placement rates for the 2023-2024 reporting year.