Business Administration - Marketing & Management Associate Degree | Institute of Medical and Business Careers

Business Administration – Marketing and Management

Associate in Specialized Business (A.S.B.) Degree

If you enjoy critiquing commercials and you consider yourself a natural leader then a program in business may be right for you. If you concepts such as marketing strategy and social media seem intriguing, than marketing and management might mean a bright future career path.

Program Length: About 1.5 years1
Format: On-Campus
Course Length: 6 Weeks
Average Class Size: 25 or Less

Marketers and managers are an important part of the business landscape for many types of organizations, helping them grow their businesses, create new opportunities, and improve processes. Entry-level marketers and managers perform a very wide set of tasks, ranging from creating and running campaigns to generate sales, running reports on financial performance, managing customer relationships, and much more.

Students in IMBC’s Business Administration – Marketing and Management Associate Degree2 program will gain both practical and theoretical knowledge of marketing and management procedures.

Fundamental accounting courses introduce the student to basic accounting principles. General and specialized marketing and management courses provide the student with a diverse background necessary to be successful in an entry-level marketing and management career.

Workers in these fields will typically work in an office environment, using a computer and specialized business software.

Students will also learn to use Microsoft Word to gain the ability to create many types of documents such as letters, memos, and reports.

A course in Microsoft Excel teaches concepts and applications, such as entering common spreadsheet formulas, sorting data, and exporting files.

Since this is an associate degree program, you will also take general college-level courses such as psychology, public speaking, and more.

Toward the completion of your program you will participate in a internship that lets you practice your new skills in a business setting.

Finally, upon the successful completion of your program, you will be prepared to seek a certification to demonstrate your mastery of certain materials in the program. IMBC is an authorized Certiport Testing Center so Pittsburgh students can sit for your Microsoft Office Specialist (MOS) exams on campus. Certification exams are not required for employment; however, employers understand students passing voluntary, third-party, certification exams validate their competencies, skills, and abilities in the specialized field of study. IMBC believes students passing certification exams have a more competitive employment advantage for being hired over students with no certification.

Please note: This program is available as an Associate in Specialized Business (A.S.B.) in Pittsburgh only. In Erie, the program is a diploma and has not been approved as an associate degree at the current time.

Typical courses in the Associate Degree in Business Administration – Marketing and Management Program:

Required Courses

  • Accounting I
  • Principles of Management
  • Business Law
  • Managing Human Resources
  • Customer Relations Management
  • Introduction to Business Management
  • Introduction to Financial Management
  • Supervisory Management
  • Small Business Management
  • Introduction to Computers using Microsoft Word
  • Introduction to Microsoft Excel
  • Introduction to Marketing and Sales

Program Related Electives (Choose 4)

  • Accounting II
  • Integrated Accounting
  • Advanced Microsoft Word
  • Advanced Microsoft Excel
  • Keyboarding I

General Education Electives (Choose 5)

  • Introduction to Psychology
  • Introduction to Public Speaking
  • Critical Thinking, Reading & Writing
  • College Communications
  • American Government
  • Business Math

Career Preparation Courses

  • Professional Development
  • Internship

Top questions about the associate of business administration degree:

  1. What does an entry-level marketer or manager do?
    Marketers and managers are an important part of the business landscape for many types of organizations, helping them grow their businesses, create new opportunities, and improve processes. Entry-level marketers and managers perform a very wide set of tasks, ranging from creating and running campaigns to generate sales, running reports on financial performance, managing customer relationships, and much more.
  2. What types of places does an an entry-level marketer or manager work at?
    entry-level marketers and managers might work in one or more of the following types of organizations: s
    mall businesses; large organizations, such as retail stores and brands; healthcare and medical organizations; food service, lodging, and hospitality; retail sales; insurance sales; customer service; and public relations.
  3. Do entry-level marketers and managers work with customers?
    In most cases, as an entry-level marketer or manager, you will work directly with customers. Your customers might be individuals, families, professionals, other businesses and organizations, or a combination of these.
  4. How long is the Business Administration – Marketing and Management Associate Degree program?
    The business administration program is an associate degree and most students will typically complete the program in about a year and a half. 
    However, your actual time will vary depending on your academic progress, success, the number of courses you take and other factors.
  5. What should I look for in a top school for Business Administration education?
    Consider your options carefully by ensuring your school is accredited to ensure the program meets generally accepted academic standards. Look for a school that fits your schedule, work-life balance, and can provide you the support you need such as tutoring and career services.
  6. What is the internship for the Business Administration Associate Degree program?
    Toward the completion of your program you will participate in a internship that lets you practice your new skills in a business setting.
  7. Is there a certification exam in the Business Administration Associate Degree program?
    Yes, there are two optional certifications in this program. They are both Microsoft Office Specialist (MOS) certifications offered through Certiport. IMBC is an authorized Certiport Testing Center making certification testing convenient for students. The cost of these two professional MOS are included in the training program for campus students only; in the online program, these exams are not included in your program costs.

Graduates of this program are prepared to seek entry-level employment as an entry-level marketer or manager in the following types of organizations:

  • Small businesses
  • Large organizations, such as retail stores and brands
  • Healthcare and medical organizations
  • Food service, lodging, and hospitality
  • Retail sales
  • Insurance sales
  • Customer service
  • Public relations

Some internship and employer sites may require a criminal background check prior to attending the internship site or gaining employment. Please speak with your admissions representative prior to enrolling in this program if a background check presents an obstacle for you. Students may need to relocate to obtain gainful employment.

Students are encouraged to take a certification exam upon the successful completion of their program. Certification exams are not required for employment; however, employers understand students passing voluntary, third-party, certification exams validate their competencies, skills, and abilities in the specialized field of study. IMBC believes students passing certification exams have a more competitive employment advantage for being hired over students with no certification.

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By submitting the information you have provided, you agree that IMBC or its authorized agents may contact you by phone, email, and text message via automated systems to provide you with information about training opportunities at the phone numbers you provided above, including any wireless number(s). You are under no obligation to consent to automated contact to enroll. Alternatively to submitting this form you may call us at 855.773.0758. Note that all calls are recorded for quality assurance.

By submitting the information you have provided, you agree that IMBC or its authorized agents may contact you by phone, email, and text message via automated systems to provide you with information about training opportunities at the phone numbers you provided above, including any wireless number(s). You are under no obligation to consent to automated contact to enroll. Alternatively to submitting this form you may call us at 855.773.0758. Note that all calls are recorded for quality assurance.

Richard Buczynski

IMBC Student Stories

"I can use my Veterans benefits here at IMBC. And job placement ensures that I won’t be alone when I graduate!"

Richard Buczynski
IMBC Marketing and Management Student

  1. This figure represents the typical length a program takes to complete. However, your actual program completion time may vary based upon your academic progress, course progression and any breaks.
  2. Please note: This program is available as an Associate in Specialized Business (A.S.B.) in Pittsburgh only. In Erie, the program is available as a diploma and is not yet available as an associate degree.