What is a sales funnel?

A sales funnel is the process a potential customer follows from first becoming aware of a product or service to making a purchase. Throughout the funnel, sales professionals help educate, engage, and guide customers toward making informed buying decisions.

What are the stages of the sales funnel?

The sales funnel typically includes the stages of awareness, interest, consideration, intent, action, and purchase or retention. These stages represent how customers progress from learning about a product or service to becoming loyal, repeat customers.

Why is understanding the sales funnel important?

Understanding the sales funnel helps sales professionals better understand customer behavior and marketing strategies. This knowledge enables them to communicate effectively, build trust, address customer needs, guide prospects toward making a purchase, and foster long-term customer relationships.

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Understanding The Sales Funnel